Fast by default
Performance is a feature. At FOX, I led an optimization effort that raised Lighthouse performance scores by 75%.
LA
JOSH ALPERTSOFTWARE ENGINEERFRONTEND & APPLIED AI
I'm a frontend engineer in Los Angeles. I led frontend work on FOX.com and TheUSFL.com, co-invented a patented AI game engine, and care a lot about the small details that make an interface feel right.
CURRENTLY
Open to senior and staff frontend rolesLA or remoteOpen to relocation
Millions
of users on FOX.com and TheUSFL.com
+75%
Lighthouse performance at FOX
1 patent
co-invented, granted 2025
9+ years
shipping production frontends
Hover a project to preview it
An AI game master that improvises stories and still follows the rules
AI · GAMES · 2023–26
Live simulations where people and AI agents role-play together
AI · EDUCATION · 2024–26
Leading a team of 5 on frontends for millions of viewers
MEDIA · SCALE · 2020–23
Three habits that show up in everything I ship, including this site.
Performance is a feature. At FOX, I led an optimization effort that raised Lighthouse performance scores by 75%.
Good UX decisions come from evidence. At FOX I worked on setting up A/B tests on Optimizely so changes could be tested before the team committed to them, and I carry that habit into everything I build.
Semantic HTML, full keyboard paths, and real contrast. Every animation on this site turns off when your device asks for reduced motion.
U.S. PATENT · GRANTED JUNE 2025
Instead of shipping a pre-built world, the engine creates it as you play. AI models generate places, characters, and events in real time, while a structured knowledge store keeps each player's world consistent between sessions.
Co-invented with Adam Keppler · Assigned to RPG Fun, LLC

TEACHING
My workshops are hands-on and cover AI tools like Claude Code, ChatGPT, and Gemini.
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